Josh's Place
28.09.21
Josh’s Place is a cafe based in Ballymount retail centre. They serve their customers only the best quality food in a friendly and relaxing atmosphere. They also source all their foods locally from various companies around the Dublin area.
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Josh’s Place asked me to update & refresh their previous logo, they were looking for something they could use to brand certain items around the cafe while working equally as well on their menus & aprons. They like to keep things clean and simple so they wanted their new logo to stay connected to their roots while also allowing for a more sophisticated feel.
We came to the final design which uses the ‘JP’ monogram designed in a way to emanate a simple, clean & sophisticated look. The separate letters slightly overlap and clutch each other at one point representing the close connection the cafe has with their customers as well as the surrounding community while the monogram as a whole will maintain the polished look they wanted.
The colours here have all been previously used across their website and media. They were looking for a new symbol to represent the cafe but were comfortable with the colour palette already associated with the business. The typographic contrast between the elegance of the monogram and the simple surrounding san-serif typeface is to give a feeling of balance between them and appeal to the wider target audience.
